Freddie For A Day

Are You Ready to Freddie Hard Rock Style? 

Here we go again….. Entering into it's fourth year Hard Rock Cafe continues to support Queen and the Mercury Phoenix Trust in celebrating Freddie For A Day in 2016! This September, Hard Rock Cafe's across the globe will celebrate Freddie Mercury's 70th birthday and raise funds for HIV/AIDS awareness. Revellers can expect all the classic videos, stick on moustaches and plenty of Queen music, plus, we have one very special addition to the festivities this year - an exclusive Freddie Mercury 70th Birthday/Hard Rock Cafe pin that will only be sold in on the night! 

The list of participating cafes is below, with others to be announced shortly, so look out to see if the 'Freddie Fun' is coming to a town near you!

Marc Carey, European Marketing Director for Hard Rock said: "We love working alongside Queen and The Mercury Pheonix Trust every year to arrange and activate Hard Rock's global 'Freddie For A Day' fundraising and awareness day. On 5 September, many cafes across Europe and further afield will be joined in celebrating the icon that was, Freddie Mercury. Here in Europe, 'Freddie For A Day' promises to give visitors a rocking' good time encouraging local fans to join in and dress up in their favourite Freddie consumes. This year, we also hope to break previous year's fundraising records and raise as much as possible for this great cause that continues to promote HIV/AIDS awareness and education around the world."

"The Mercury Phoenix Trust/Freddie For A Day partnership with Hard Rock cafes globally is becoming a wonderful fun annual event,  growing each year and bringing people together all over the world to celebrate and party on Freddie's birthday, 5th September.  Its a great fundraiser, enabling us to support numerous charities in the ongoing worldwide fight against HIV/AIDS. Thank you Hard Rockers. We salute you all!" Claudia Walker, Mercury Phoenix Trust

AMSTERDAM | ATHENS | BALI | BANGKOK | BARCELONA | BERLIN | BRUSSELS | BUCHAREST | COLOGNE | COPENHAGEN | EDINBURGH | FLORENCE | GLASGOW | ISTANBUL | JOHANNESBURG | LISBON | LONDON | MADRID | MANCHESTER | MUNICH | NICE | OSAKA | PARIS | PATTAYA | PENANG | PRAGUE | ROME |

RIVIERA MAYA HOTEL | SEOUL | SEVILLE | SINGAPORE | TOKYO | VALLARTA HOTEL | VENICE | VIENNA | VIENTIANE | YOKOHAMA |     

#areyoureadytofreddie #FFAD70

About the Mercury Phoenix Trust

The Mercury Phoenix Trust was set up in 1992 in memory of Freddie Mercury and is responsible for raising awareness and funding charities globally in the worldwide fight against AIDS. Freddie For A Day is a fundraising initiative of the Mercury Phoenix Trust which encourages friends and fans around the world to spend the day dressed as Freddie Mercury, to raise money for the Trust as well as awareness of HIV/AIDS. www.mercuryphoenixtrust.com

About Hard Rock International

With venues in 68 countries, including 163 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Gran Canaria, Spain. New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.